Esther Poulsen, CEO and Founder
Transforming data into direction is the theme that underpins Raare Solutions. Precisely, the company works with brands to leverage the data they have about their customers to craft personalized dynamic customer journeys to foster sales, brand loyalty, and continued engagement. It helps brands operate their campaign orchestration, operations, and email service platforms in sync and yield maximum benefit.
The direction and strategy of Raare Solutions derive from its motivated and charismatic founder and CEO, Esther Poulsen. With a background in application development and enterprise architecture, Esther helped build enterprise portals giving customers and employees a single place to find everything they needed specific to an organization. This translated into working in the customer data and experience field, where her interest in building customer marketing programs and campaigns began increasing. In 2013, she founded Raare Solutions to offer design as well as strategy to clients for marketing, customer data analysis, and business development. Initially, the company commenced with campaign operations and then offered email design and deployment and has now branched out into a complete digital transformation program. “We have seasoned professionals who understand and implement business and technical aspects of marketing operations, and customer engagement to execute campaigns,” says Esther.
Esther explains the change in customer’s shopping experience that has shifted from brick and mortar stores to online owing to the COVID-19 pandemic. Brands have realized that customer's primary expertise is not necessarily the in-store one and have worked toward strengthening their email and SMS engagement game. This has resulted in a dramatic increase in SMS marketing, and promotions and brands are beginning to make use of them to enhance customer experience journey. Here, Raare Solutions works as a perfect partner to help brands get ahead of the curve.
We use data, creativity, and above all strategy, working together to succeed in engaging and retaining customers
During the COVID-19 lockdowns, Raare Solutions has been advising its clients to create customer journeys centered around the brands more than the products. “We helped brands reimagine the way they engaged with customers by looking at the brand, the personal stories associated with the brand, as much as the products,” says Esther. In fact, Raare Solutions also helped clients work with launches during the pandemic by using sophisticated segmentation and channel selection to create offers. “Even during testing times like the height of the COVID pandemic, when businesses were at a standstill especially in the luxury space, we were able to achieve and exceed our strategic goals. All thanks to well-designed messaging, segmentation and personalization to reach the right people eat the right time.”
To explain it better, Esther highlights the example of a high luxury client offering a supercar vehicle. The client wanted to meet its sales goals set before the pandemic during the COVID lockdown period. Raare Solutions met this challenging requirement by putting together a series of messages and used advanced segmentation and analysis to target customers having the highest propensity to respond to the offer and pre-order the vehicle. This way, the company ended up beating the client's national sales goal within a few weeks. “In a nutshell, we use data, creativity, and above all strategy, working together to succeed in engaging and retaining customers,” says Esther.
Even after a rough start with 2020, Raare Solutions kept pace with the upcoming needs and constantly helped clients overcome challenges brought by the pandemic. Looking into the future, the company plans to expand into other verticals. As the COVID pandemic situation becomes less severe with the vaccine being distributed, businesses will soon resume. Here, Raare Solutions will work with brands to recapture business and help them bring things back to normal – and better – in terms of customer experience.