Teradata: Cross-Channel Orchestration For Intelligence-Driven Interaction

Top 10 Multichannel Marketing Solution Companies - 2021

A time-tested craft with roots in digital, direct, and relationship marketing, multichannel marketing transforms businesses from a campaign-based approach to a more customer-centric one by merging time-tested best practices with digital trends. Today, multichannel marketing fuses advanced features like search and display, old-school media like TV and direct mail, and all forms of new communication sources to get a better understanding of customers. Through this next-gen marketing approach, leaders are introducing real personalization into their marketing mix by using insights obtained from intent data and trigger-driven campaigns. This allows companies to identify the right number of channels to create a relevant, meaningful customer experience that’s reinforced at every touchpoint and gradually decreases the chances of oversaturation/missing out on large swaths of potential buyers. Also, instead of creating separate campaigns for each marketing channel, forward-looking teams are now designing singular, overarching campaigns that span multiple channels.

Keeping in mind such drastic transitions, we have compiled this issue of MarTech Outlook in order to assist organizations in the task of finding accomplished solution providers to help them navigate the multichannel marketing realm. In this edition, we have listed Top 10 Multichannel Marketing Solution Providers 2021 to highlight the enterprises that can escalate the chances of your growth. Equipped with innovative technological capabilities, these enlisted solution providers are transforming the multichannel marketing paradigm at the cloverleaf of various disruptive technologies. Besides, the magazine comprises insights from subject-matter experts, CIOs, and CXOs in the multichannel marketing sector on the latest industry trends, best practices, recent innovations, and highlights their expertise. We hope this issue of MarTech Outlook helps you build the partnership you and your organization need to foster an environment driven by robust and efficient technology.

We present to you MarTech Outlook, “Top 10 Multichannel Marketing Solution Providers 2021.”

Top Multichannel Marketing Solution Companies

Claritas offers insights and intelligence by leveraging over 10,000 demographic and behavioral insights, including online and offline media habits, technology preferences, and shopping patterns. With its multi-dimensional data, Claritas helps organizations deliver the right message through the right channel to the right person at the right time. Covering almost every U.S. consumer household and binding together 5 billion data points monthly including device use and online behavior, the Claritas Identity Graph creates portraits of over 255 million people in a privacy-compliant manner

claritas.com

Factoreal’s omnichannel marketing automation platform is designed for marketers from the ground up and empowers them to build lifelong engagement with their customers from one simple, connected platform. Factoreal not only simplifies omnichannel customer engagement but also offers the most comprehensive way to weave all customer touchpoints into one profile, allowing marketers to get the message out to the devices and platforms that customers prefer and gain a single view of all the customer interactions. The ultimate goal for Factoreal is to be the ONE true omnichannel platform that helps marketers engage with their customers across ALL channels of communication like a PRO

www.factoreal.com

LMSG is a conglomerate of six marketing and advertising mavens, namely Godwin, JGSullivan Interactive, Money Mailer, WeblyGuys, DuFour Advertising, and KMA One. As a comprehensive AI-based marketing solutions provider, LMSG bears testament to leveraging AI and machine learning to guide users improve the usage of automation tools. Being built on top of JGSullivan’s famous marcom portal, LMSG’s suite of proprietary marketing content management and automation software focuses on capturing, processing, and analyzing diverse customer information on behalf of the SMBs. It helps them in proactive and better decision-making and achieving better outcomes. The automation tool offers the users a myriad of features such as ad builder, digital asset management and customization, and a co-op system that manages the marketing assets and campaigns for companies that sell locally

lmsg.co

Raare Solutions works with brands to leverage the data they have about their customers to craft personalized dynamic customer journeys to foster sales, brand loyalty, and continued engagement

raaresolutions.com

SupplyLogic is a marketing procurement and execution provider focused on improving performance in the print, POS and branded merchandise categories. SupplyLogic's tech-enabled managed services optimize the marketing operations and fulfillment for innovative brands, allowing them to focus on their core business strategy. SupplyLogic helps clients get the most value from their marketing procurement and execution by implementing best practices across marketing and procurement, workflow and order management automation and strategic sourcing.

www.supplylogic.com

Teradata helps marketers enhance customer experience and customize marketing strategies based on customer behavior by unlocking businesses from massive data workloads

www.teradata.com

Provides mailing lists, sales leads, and marketing services, serving as an extension of clients’ marketing departments

usdatacorporation.com

Application Magic

Application Magic

Application Magic is next-generation application platform-as-a-service (aPaaS) vendor with a strong track record of providing fit-for-purpose, enterprise-caliber applications. The firm’s Agile Application Platform is based upon a robust micro-services architecture comprised of 33 business applications and pre-configured industry-specific applications for manufacturers, retailers & e-tailers, the oil, gas & utilities and the hospitality industries. Application Magic is a strategic solution to break through the log jam of your application backlog.

Aulysius

Aulysius

Aulysius is an information technology consultancy and solution provider. The firm partners with market-leading software and system companies, and creates also implement customized and cost-effective customer experience and CRM strategies as well as team management solutions for the clients. Aulysius is an IT consultancy that delivers the best customized business solutions to provide long term value for the clients.

Incept

Incept

Incept brings true conversational marketing back to customer experience to improve the outcome of customer interactions, promote and protect client’s brand, and accelerate growth. Incept has worked with some of the largest brands in the world to develop CX campaigns with one main goal - strengthen relationships at every touch point. They are customer relationship obsessed with multi-channel capacity all on a shared-risk pricing structure.