A time-tested craft with roots in digital, direct, and relationship marketing, multichannel marketing transforms businesses from a campaign-based approach to a more customer-centric one by merging time-tested best practices with digital trends. Today, multichannel marketing fuses advanced features like search and display, old-school media like TV and direct mail, and all forms of new communication sources to get a better understanding of customers. Through this next-gen marketing approach, leaders are introducing real personalization into their marketing mix by using insights obtained from intent data and trigger-driven campaigns. This allows companies to identify the right number of channels to create a relevant, meaningful customer experience that’s reinforced at every touchpoint and gradually decreases the chances of oversaturation/missing out on large swaths of potential buyers. Also, instead of creating separate campaigns for each marketing channel, forward-looking teams are now designing singular, overarching campaigns that span multiple channels.
Keeping in mind such drastic transitions, we have compiled this issue of MarTech Outlook in order to assist organizations in the task of finding accomplished solution providers to help them navigate the multichannel marketing realm. In this edition, we have listed Top 10 Multichannel Marketing Solution Providers 2021 to highlight the enterprises that can escalate the chances of your growth. Equipped with innovative technological capabilities, these enlisted solution providers are transforming the multichannel marketing paradigm at the cloverleaf of various disruptive technologies. Besides, the magazine comprises insights from subject-matter experts, CIOs, and CXOs in the multichannel marketing sector on the latest industry trends, best practices, recent innovations, and highlights their expertise. We hope this issue of MarTech Outlook helps you build the partnership you and your organization need to foster an environment driven by robust and efficient technology.
We present to you MarTech Outlook, “Top 10 Multichannel Marketing Solution Providers 2021.”