Aditya Dhruva, CEO
As customer expectations rise and technology evolves, the shift from multichannel to omnichannel has become pivotal for brands today. Customers want a seamless experience, and that experience has to be across multiple platforms. Technically speaking, multichannel marketing is simply about marketing across different channels; the major success comes from creating cohesive cross-channel marketing strategies. This seamless approach to marketing across various channels guides potential customers towards engagement and moves them down the funnel. And while multichannel allows businesses to reach customers on various touchpoints, it does not offer the unified experience customers expect. An omnichannel approach, on the other hand, does just that.
It may take some time for brands to catch up and siloes to be torn down. But businesses that aim to thrive need to shift to an omnichannel strategy and focus on the customers first. It can help companies keep a keen eye on customer engagements, use data to make informed (and often automated) decisions, and optimize campaigns as they go.
Enter Factoreal, a leading platform for seamless omnichannel marketing and customer engagement. The platform empowers marketers to know & reach consumers like never before. Most good martech tools are either expensive, complicated, or cumbersome for the average small to midmarket company that doesn’t have the resources to operate, learn or afford the technology. Factoreal not only simplifies omnichannel customer engagement but also offers the most comprehensive way to weave all customer touchpoints into one profile, allowing marketers to get the message out to the devices and platforms that customers prefer and gain a single view of all the customer interactions.
The ultimate goal for Factoreal is to be the ONE true omnichannel platform that helps marketers engage with their customers across ALL channels of communication like a PRO. “To meet growing customer expectations, Omnichannel marketing is the need of the hour. Your valued user is always on the lookout for a unified and seamless user experience.
Marketers must shift to focus on Omnichannel efforts to increase customer retention and in turn, revenue.” – Aditya Dhruva – Founder & CEO, Factoreal.
Finely-Curated Templates for Every Use Case
While other companies aim to provide omnichannel excellence, Factoreal is developing and implementing effective omnichannel strategies that capitalize on today’s fragmented customer journey. The company offers a wide range of ready-to-use templates that help marketers get started with their use cases in a matter of minutes. What differentiates Factoreal is the simplicity, efficiency, and intelligence they offer.
Automated & Centralized Campaign Management
We want to help every organization, be it big or small, define, execute and automate their customer engagement journeys with ease
Personalized, synchronized, and relevant engagement across channels. The benchmark of a great omnichannel customer engagement platform is integrated campaign automation. In Factoreal, every step of the cross-channel campaign takes place within the same interface and doesn’t require users to bounce around between systems, offering consumers with the right information at the right time via the right channel.
For any company, purchasing a martech tool is a major investment. But do they realize the exact cost? The technology, the integration, the management, and the man-hours to perform vital tasks can be hard to judge. Factoreal is transparent and honest in its pricing and allows marketers to subscribe to a “pay-as-you-grow” model by providing them with all the functionalities needed for a marketing automation platform to be successful.
Omnichannel has now overtaken multichannel as the preferred strategy in business. With new marketing channels emerging, it’s time marketers shift their focus to an all-in-one platform that supports all channels and provides a completely seamless experience to both customers and users. Factoreal is an all-in-one platform designed for marketers from the ground up to help automate customer journeys across multiple channels. It is a scalable and extensible cloud-based engagement platform that enables marketers to make real-time, data-driven business decisions, maximize ROI, and heighten the overall customer experience.